Ye Guofu

About Ye Guofu

Ye Guofu is the founder and CEO of budget retail chain Miniso, known for its value-for-money goods such as $1.5 mascara and $6 headphones.

The company went public on the New York Stock Exchange in October 2020.

Once branded as Japan-inspired, Miniso apologized in 2022 for its marketing strategy amid consumer backlash at home. It has has since removed Japanese elements from its store and logo designs.

Banking on a franchise-heavy model for expansion, the company now has over 5,000 Miniso shops, including more than 2,000 overseas.

Ye holds a degree from Zhongnan University of Economics and Law.