Torsten Toeller

About Torsten Toeller

Visiting the U.S. in the late 1980s, Torsten Toeller encountered pet supply superstores and decided the concept deserved a try in his native Germany.

When he opened his first Fressnapf store in 1990, in Erkelenz, customers were initially unimpressed with his selection and prices.

Toeller doubled down by selling his car to raise cash, invested in more inventory and went for broke with aggressive discounts.

The gamble paid off, and in 1992 Fressnapf Tiernahrungs GmbH began opening franchise stores, paving the way for rapid growth.

Today, with around 14,000 people working in approximately 1,650 stores in 11 countries, it is Europe's largest pet-focused chain.