John Morris

$9.97B

as of 07/05/24

About John Morris

John Morris is founder and CEO of $8.1 billion (sales) outdoor gear retailer Bass Pro Shops.

Morris started the company in 1972 by selling fish tackle from the back of his father's liquor store in Springfield, Missouri.

In 2017, he bought rival Cabela's for $5 billion, nearly doubling the size of Bass Pro Shops.

His Bass Pro Group also owns the world's largest boat manufacturer by volume, White River Marine Group, which makes fishing and recreational boats.

A noted conservationist, Morris spent $300 million to build a 350,000 square-foot museum and aquarium in Missouri that opened in 2017.

Personal stats

Citizenship

United States of America

Source of wealth

Sporting goods retail

Residence

Springfield, Missouri

Marital status

Married

Birth date

03/19/48 (age 76)

Number of children

Education

Bachelor of Arts/Science, Drury University

Self-made

self-made

John Morris’s fortune is worth

166K

troy ounces of gold

153K

median U.S. household

100K

median U.S. income

0.199%

U.S. credit card volume

0.04%

GDP of the United States

0.029%

United States debt

Net worth history

Annual ranking

Did you know?

His Big Cedar Lodge, a mountain resort in the Ozarks, hosts more than one million guests a year.