About Dietrich Mateschitz
Red Bull billionaire Dietrich Mateschitz cofounded the ubiquitous energy drink in 1987 with Thai businessman Chaleo Yoovidhya (d. 2012).
Before Red Bull, Mateschitz was a marketing executive for German consumer products company Blendax, known for shampoos.
He decided to go into the energy drink market after tasting Krating Daeng, another drink concocted by Yoovidhya.
The two partnered to create Red Bull and aggressively invested in marketing to make the brand synonymous with extreme feats.
Red Bull sold 7.5 billion cans worldwide in 2019, enough to provide caffeine to more than 80% of the planet.
Personal stats
Citizenship
AustriaSource of wealth
Red BullBirth date
05/20/44Number of children
1Education
Master of Business Administration, University of ViennaSelf-made
self-madeDietrich Mateschitz’s fortune is worth
336K
troy ounces of gold
311K
median U.S. household
202K
median U.S. income
0.404%
U.S. credit card volume
0.081%
GDP of the United States
0.059%
United States debt
Net worth history
Annual ranking
Did you know?
Through Red Bull, Mateschitz has a stake in two racing teams worth more than $350 million, Red Bull Racing and Toro Rosso.
Net worth over time
Real-time ranking
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