Daniel Lubetzky

$2.32B

as of 07/05/24

About Daniel Lubetzky

Daniel Lubetzky founded snack bar company Kind Healthy Snacks in 2004 and sold the majority of it to candy and pet food giant Mars in 2020.

Mars initially bought a minority stake in Kind in 2017 for an undisclosed amount; the 2020 deal reportedly valued Kind at $5 billion.

Lubetzky retains a financial stake in Kind, the size of which is undisclosed. Kind is known for its bars made with nuts and other ingredients.

Prior to Kind, Lubetzky started PeaceWorks, a marketing, consulting and distribution company, in 1994.

PeaceWorks specialized in selling items produced by groups in conflict, such as chocolates from Arabs and Israelis.

While traveling for PeaceWorks, Lubetzky found a bar with whole nuts and fruit in Australia which became the impetus for Kind.

Personal stats

Citizenship

United States of America

Source of wealth

Snack bars

Residence

New York, New York

Marital status

Married

Birth date

09/28/68 (age 55)

Number of children

Education

Bachelor of Arts/Science, Trinity University of San Antonio

Self-made

self-made

Daniel Lubetzky’s fortune is worth

39K

troy ounces of gold

36K

median U.S. household

23K

median U.S. income

0.046%

U.S. credit card volume

0.009%

GDP of the United States

0.007%

United States debt

Net worth history

Annual ranking

Did you know?

Lubetzky wrote a 268-page senior thesis at Trinity University about achieving peace between Arabs and Israelis through business ventures.