About Carl DeSantis
DeSantis founded Sundown Vitamins, later renamed Rexall Sundown, in 1976 and took the company public in 1993.
Dutch food giant Royal Numico acquired Rexall Sundown for $1.8 billion in 2000, and DeSantis then started a family office in Boca Raton, Florida.
A business partner introduced him to Celsius Holdings, an energy drink producer then based in nearby Delray Beach, in the mid-2000s.
DeSantis owns 30% of Celsius shares, which soared tenfold in 2020, making him a billionaire.
DeSantis dropped out of Florida State in the 1950s and started his career at Walgreens, eventually becoming the manager of a store in Greensboro, N.C.
Personal stats
Citizenship
United States of AmericaSource of wealth
Energy drinkBirth date
07/19/39Number of children
3Self-made
self-madeCarl DeSantis’s fortune is worth
58K
troy ounces of gold
53K
median U.S. household
35K
median U.S. income
0.069%
U.S. credit card volume
0.014%
GDP of the United States
0.01%
United States debt
Net worth history
Annual ranking
Did you know?
DeSantis developed and owned the 50,000-acre Kwandwe private game reserve in South Africa for more than a decade before selling in 2012.
Net worth over time
Real-time ranking
Financial assets
NASDAQ | CELH-US
Celsius HoldingsUS OTC | INBP-US
Integrated BioPharmaUS OTC | INBP-US
Integrated BioPharmaUS OTC | INBP-US
Integrated BioPharmaUS OTC | INBP-US
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