Axel Oberwelland & family

About Axel Oberwelland & family

Axel Oberwelland is proprietor of the German candy company August Storck KG, whose brands include Werther's Original, Riesen and Toffifee.

Oberwelland's great-grandfather August Storck founded the business in the Westphalia town of Werther in 1903.

At the time, sweets typically were sold unpackaged and without branding. He packaged his individually and gave them snappy names.

Today, Storck employs over 5,000 people, sells products in more than 100 countries and generates around $2 billion in estimated annual revenue.

Axel became the fourth generation of his family to lead the company after his father, Klaus, retired on Storck's 100th anniversary in 2003.