Alessandro Rosano
$1.48B
$8M (-0.5%)
as of 05/19/25
About Alessandro Rosano
Alessandro Rosano is the founder of HeyDude, a line of comfort shoes.
He and his business partner and U.S. distributor, Daniele Guidi, sold the business to Crocs for $2.5 billion in 2022.
Before starting HeyDude, Rosano had launched a number of businesses, including a wooden watch brand called WeWood and a line of wooden clogs with springs in their heels that sold under the name Baldo.
He grew up in Pistoia, Italy, a medieval city not far from Florence, and moved to Hong Kong to run his businesses.
With comfort shoes having a moment, HeyDude sales soared from $20 million in 2018 to $581 million in 2021, when Crocs agreed to buy the brand. Revenue for the latest 12 months is now over $1 billion.
Personal stats
Citizenship
ItalySource of wealth
ShoesResidence
Hong KongSelf-made
self-madeAlessandro Rosano’s fortune is worth
25K
troy ounces of gold
23K
median U.S. household
15K
median U.S. income
0.03%
U.S. credit card volume
0.006%
GDP of the United States
0.004%
United States debt
Net worth history
Annual ranking
Related people
Did you know?
Rosano built the HeyDude brand with no investment and minimal marketing.
Net worth over time
Real-time ranking
Financial assets
NASDAQ | CROX-US
Crocs, Inc. Common Shares (CROX)Images © Forbes.com. All rights reserved.